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A red carpet stunt will be hosted to promote the series, where the fans can meet the celebs as well as the individuals who the stories are based on.
A responsive pop-up to potential in-flight chaos will be launched, where travellers can make a potential claim to feature in the series. When flying, people can also choose to watch the series to be entertained during their flight. Whilst signing up for Admiral travel insurance, there will be an opt in selection box for those who wish to share their chaotic stories if they end up making a claim.
Context
A large percentage of young people don't consider purchasing travel insurance.
Truth
Young people enjoy hearing about weird travel stories as a form of entertainment
Idea
Encourage young people to take out travel insurance by turning their bizarre claims into a series.
TVC in film style trailer
Admiral
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Movie style posters promoting the series will be placed in areas that target travel lovers.
Social content and reactions.
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